If you've ever considered expanding your business, look to Canada for your new market. Expanding business into Canada is a great way to take your business from national to international without having to make major changes to the way you operate. Let's look at the top 5 reasons for expanding business into Canada:

1. Geographic Proximity

There's no need to travel over oceans for business meetings if your international operations are just north of the border. Geographic proximity can be helpful for distribution, marketing, employee training, and much more. International expansion is more manageable when you start with the nation next door.

2. A Common Language

The language barrier can be quite difficult when it comes to business expansion, but this isn't a problem when you're expanding business into Canada. You'll avoid the expense of translating all of your materials into another language, and you'll also avoid the problems that come when your employees in different countries don't fully understand one another.

3. A Similar Legal System

Although the legal systems of the United States and Canada are not identical, they're similar enough that you won't feel disoriented as you set up your business and deal with day-to-day compliance issues. Even if you use an Employer of Record service provider, it's still comforting to have a basic working knowledge of the legal system in the country where you're doing business.

4. Similar Consumer Income and Spending Habits

The lives of Canadians and Americans are similar in many ways, and two of those ways are income level and spending habits. These similarities are helpful for expanding businesses because they allow companies to continue to market their products or services to the same demographics with which they're familiar in the United States.  

5. Brand Awareness

Many U.S.-based chains are already very well known in Canada, and as people go back and forth across the border, they'll recognize your U.S.-based brand and feel comfortable using your products or services. This brand awareness is a huge asset for an expanding company. Companies often have to start from scratch when it comes to building brand awareness in foreign countries, especially if those countries are overseas, but when you're expanding business into Canada, you'll already have a head start.

Clearly, there are many reasons to look at expanding your business into Canada. When you use an Employer of Record service provider like The Payroll Edge, the expansion becomes even easier. With EOR help, you don't have to add learning a completely new set of rules when it comes to employment standards and payroll compliance, to your expansion repertoire. You can just stay focused on your company's expansion and operations.